Marketing through website is different and at the same time not very different, in so many ways to other forms of Marketing.
It is different as the medium requirements are different. But it is similar as the principles remain the same and of course the objective is the same – to make people buy…
When Marketing through web you should remember the acronym AIDAS
AIDAS - Attract, Interest, Desire, Action and Satisfaction
Your website should be able to fulfill all the words above and you will be able to not only entice surfers to your site but keep them there and make them customer. In the following pages there are many tips which if followed will help you put up a winner…
Web site design is more than simply finding a photo you like and a color that works with your logo. It incorporates readability, functionality, usability - all of which boil down to one simple concept: good web site design practices make your web site work for your business.
Only Aesthetics May Not Tic
Most of us think about web site design in terms of our aesthetic preferences, but good web site design incorporates some fundamental elements that will make your web site work for your business and your customers.
Itsallaboutreadability – Its all about readability
Make “readability” a fundamental part of your web site design If you want a professional-looking web site design that encourages visitors to read about your business, products or services, the first thing to do is to make sure visitors can, in fact, “read”. Stay away from all capitals in your writing and use common fonts that are easy to read.
Let the Logic Prevail
Organize content into logical sections. Make it a snap for visitors to find information.
Browsing not Reading
Incorporate headlines into your web site design. Web users will browse more often than read.
Use headlines and subheadings to give customers a quick idea of what your page has to offer. Someone in a hurry should be able to read your headlines and subheadings to quickly understand what products, services, and benefits they will get. Put your most important phrases in bold letters, too.
Bullets will Hit the Right Place
Include bold words, bullet points, section titles and short paragraphs. The visual experience on a web site is quite different than on a printed page.
No Background Noise
Never (really, we mean never) use patterned or distracting background images as part of your web site design. Your content will be “lost” in the noise.
Easy On the Eyes
Eliminate bright background colors with bright text. Make reading easy on the eyes. Basic colors and a white background do best with the many different ways your page will look on different monitors.
Consider Colourblinds
Good web site design considers colorblind visitors. Certain combinations of colors may be invisible to some of your most potentially valuable customers.
No Graphic Mode
Consider visitors with graphics turned off (yes, they can do that to your beautiful web site design). Use ALT tags to label graphics with descriptive text.
Just Right Font
Use an appropriate font size. Find a happy medium between too big and too small.
Structured Approach
Make “Structure” an integral part of Good web site design
It’s a good idea to map out the pages of your site; in effect, design the sitemap first.
Find the most logical, most direct way to link your pages to one another. Think like your customers - if you were visiting your site, how would you want to find information? Better yet, get your customers to tell you!
